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Penelope Chilvers US Road Trip

Jackson Hole, Wyoming

7 December

Penelope and Gemma began their trip to the final leg in Wyoming, Jackson Hole. They flew via Dallas, and landed in the afternoon to the beautiful, snowy town.

8 December – Winter Snow Boots Campaign Shoot

Waking up nice and early, Penelope and Gemma got ready for a day of shooting our Penelope Chilvers women’s winter snow boots.

We are very thankful for Caldera House, a boutique hotel nestled beneath the mountains of the Teton Village, for allowing us to use one of their gorgeous 4-bedroom suites as a backdrop for the campaign shoot.

The campaign was shot on Zuzanna Isham, US cowgirl and dear friend of the brand. She was dressed in clothes from Rodeo and some amazing vintage pieces sourced from her husband Chad, a vintage clothes finder. Kehana Krumme captured the shoot and the team loved exploring the iconic sites of Jackson Hole, Wyoming.

Thank you to Christie from Sing Hat Company who generously hosted our team for the second half of the day when they were shooting in the town centre. While here, they saw her stunning range of hand-crated hats and Penelope found connection to the way in which she too uses artisanal techniques for creating these pieces.

Campaign images coming soon, but for now enjoy a sneak peek with these BTS shots!


9 December – Rodeo Trunk Show with Marfa Stance

For the final trunk show of the trip Penelope and Gemma, along with Zuzanna and Chad Isham, visited the Rodeo store located in Jackson Hole, Wyoming. Here on display were some gorgeous winter pieces of clothing by Marfa Stance, along with our range of women’s winter boots. The Cosmos Boots and Incredible Boots were a best seller – the perfect boot for trudging around in the snow.

Being the same day as the annual Ski in Jeans Day in Teton Village, the town was very busy with such a vibrant atmosphere. With music playing, and good vibes all around, it was such a fun way to end our Wyoming leg, and our first ever US Road Trip!