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We love the natural world and are constantly reviewing our processes to ensure that sustainability sits at the heart of our business.
When the brand was launched in 2002, we wanted to take a quality over quantity approach to production. We work with skilled local artisans and makers to create pieces that are made to last. Our Goodyear welt construction sits at the heart of this, with durable soles that can be renewed when worn through. This allows customers to breathe new life into their boots every few years and keep them looking good as new.
We believe that if something is to be made, it should be made well. Our family run factories and independent artisans have been a part of our story from the beginning, growing alongside us. They have great knowledge and skill passed down through the generations. We have a close working relationship and visit these factories many times a year, seeing first-hand that our makers work in happy environments that operate within EU employment laws.
We are passionate about keeping dying crafts alive. We work closely with the artisans, who have taught Penelope over the years, and we encourage age-old techniques, knowing that these are often more sustainable in the modern world.
The majority of our collection is made using the Goodyear welt™ construction, which ensures a longer lifecycle for the shoes, often 10 years or more, if cared for correctly. Goodyear welt™ construction allows for the shoes or boots to be entirely resoled.
Producing close to home means that we don't need to produce in great volume, creating wastage. Any surplus raw materials are re-purposed. You will often see a repeated design or material in our collections. We call these Waste-Not-Want-Not pieces.
Our packaging is plastic-free and we use biodegradable materials at all times from our boot boxes to our carrier bags.
Making vegetable tanned leather is a natural process and one we love to include in our designs whenever possible. However, for some styles chrome tanned leather is more appropriate. To ensure this more modern production style meets our standards, we follow the Leather Working Group standards for ethical and environmental credentials of leather suppliers across the world and prioritise gold and silver rated tanneries.
Spain is the home of the brand with a strong Spanish equestrian heritage at the heart of it. The factories and workshops we partner with are all based in Spain and we source our materials as close to these factories as possible, using local tanneries and merchants in Italy and Portugal, to avoid unnecessary air miles. Our products then travel to London via road, not air, keeping our carbon footprint as low as possible.
Photography by Emma Hardy