Behind the Elemental Spirit Collection

Behind the Elemental Spirit Collection

Behind the Elemental Spirit Collection

Come behind the scenes with us on our shoot for The Elemental Spirit Collection, shot in The Empordá region of Spain. 

Penny holiding the new chicos

We had a wonderful local team from Barcelona - a team we've worked with quite a lot in the past, so there was a lovely fluidity between us - we all go with the flow and it's very much like a family. This time we had two incredible models, Marianne and Clara, who made the collection look even more phenomenal!

team at the photoshoot
Penny and Gemma behind the scenes of the Elemental Spirit Collection
the team setting up the shot

When it comes to the styling of the campaign, Penelope's daughter and our very own in-house stylist, Gemma loves to use a blend of beautiful vintage and pre-owned pieces, mixed in with a handful of stunning showstoppers from a few female-founded British Brands as well.

models in our new western style boots
our model in the new oscar boot in sesame/bronze
Gemma making sure our model looks great for the shot in our new dolly boots

The PC muse is the embodiment of natural, approachable beauty. So, we always keep hair and makeup very low-key and paired back - the models glow as they are!

our team fixing our model's sandals before the shoot
behind the scenes with our model in our sugar pink chicos

We shot in two stunning locations in Emporda, blending the rustic softness within the home of a friend of Penelope's, with the fresh edge of an incredibly architectural home belonging to two fantastic creatives nearby. 

the exterior of our beautiful shoot location
Penny's friend's home in Emporda
our photographer on set in Emporda

The shoot gave us such a lovely feel for how the pieces sit in the spaces that inspired them - the colours, the textures, the cuts, the energy - all the elements came to life so perfectly, making it even more magical for everyone involved.

We hope you love the collection and the camapign as much as we do!

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