Behind the Elemental Spirit Collection
Come behind the scenes with us on our shoot for The Elemental Spirit Collection, shot in The Empordá region of Spain.

We had a wonderful local team from Barcelona - a team we've worked with quite a lot in the past, so there was a lovely fluidity between us - we all go with the flow and it's very much like a family. This time we had two incredible models, Marianne and Clara, who made the collection look even more phenomenal!



When it comes to the styling of the campaign, Penelope's daughter and our very own in-house stylist, Gemma loves to use a blend of beautiful vintage and pre-owned pieces, mixed in with a handful of stunning showstoppers from a few female-founded British Brands as well.



The PC muse is the embodiment of natural, approachable beauty. So, we always keep hair and makeup very low-key and paired back - the models glow as they are!


We shot in two stunning locations in Emporda, blending the rustic softness within the home of a friend of Penelope's, with the fresh edge of an incredibly architectural home belonging to two fantastic creatives nearby.



The shoot gave us such a lovely feel for how the pieces sit in the spaces that inspired them - the colours, the textures, the cuts, the energy - all the elements came to life so perfectly, making it even more magical for everyone involved.
We hope you love the collection and the camapign as much as we do!
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